The Barricade (1918), George Bellows
The 13th Labor of Hercules (1914-15), Perham Wilhelm Nahl
Perham Nahl’s prize-winning poster for the 1915 Panama-Pacific International Exposition. Millions of men, women and children admired this heroic image, which appeared on the maps, book covers and catalogues of the exposition, advertised worldwide. The mythological Hercules is depicted, symbolically standing in for the builders of the Panama Canal, at the point at which they willed their way through the canal’s colossal Culebra Cut.
J.C. Leyendecker, Scribner’s Magazine poster - Harvard University Rowing 1906
The Homecoming Marine (1945), Norman Rockwell
Norman Rockwell and J.C. Leyendecker.
Norman Rockwell referred to him as "the great J.C. Leyendecker."
Speaking about his idol in a December 7, 1997 article in theSpringfield Republican, Rockwell said, “I began working for ‘The Saturday Evening Post’ in 1916 and Leyendecker was my god. I actually used to, unbeknownst to him, follow him down the streets of New Rochelle, just to be close to him.”
Although his illlustrations appeared regularly in national magazines, it was his commercial work that established him most rapidly as one of the most sought-after illustrators of the day. The “Arrow Collar Man” became an overnight sensation and generated fan mail by the ton.
By evoking a youthful virile atmosphere, Leyendecker pioneered the advertising dictum that it is the lifestyle that sells. He established the prototype of the stylish American Male promoting fashions by B. Kuppenheimer, Hart Schaffner & Marx, and Interwoven Socks.
Gary Cooper as The Texan (1930), Norman Rockwell.