J.C. Leyendecker, Scribner’s Magazine poster - Harvard University Rowing 1906
The Homecoming Marine (1945), Norman Rockwell
Norman Rockwell and J.C. Leyendecker.
Norman Rockwell referred to him as “the great J.C. Leyendecker.”
Speaking about his idol in a December 7, 1997 article in theSpringfield Republican, Rockwell said, “I began working for ‘The Saturday Evening Post’ in 1916 and Leyendecker was my god. I actually used to, unbeknownst to him, follow him down the streets of New Rochelle, just to be close to him.”
Although his illlustrations appeared regularly in national magazines, it was his commercial work that established him most rapidly as one of the most sought-after illustrators of the day. The “Arrow Collar Man” became an overnight sensation and generated fan mail by the ton.
By evoking a youthful virile atmosphere, Leyendecker pioneered the advertising dictum that it is the lifestyle that sells. He established the prototype of the stylish American Male promoting fashions by B. Kuppenheimer, Hart Schaffner & Marx, and Interwoven Socks.
Gary Cooper as The Texan (1930), Norman Rockwell.
The Stuffed Shirt And The Lady, Ben-Hur Baz
With Love to Jean Paul Belmondo, Pauline Boty (1962), oil on canvas (detail), 48 x 59 7/8 inches